Cut Through the Noise: Building a Brand That Hits Like Your Sound

A Place to Bury Strangers | Lets See Each Other Video Shoot | NYC

Building your brand as an artist isn’t about chasing trends. What defines you? What sets you apart? It’s about capturing the raw, unapologetic essence of who you are, like freezing a single, unfiltered moment in time. Have you thought about how your visuals hit before your music even does? Visual identity isn’t separate from your sound—it’s part of it. It’s the first thing people see, and without that, how will you stand out? Are you just another voice lost in the noise?

When I worked with Kevin Moan and The Howling, were we trying to make them look ‘cool’? No. It was about exposing the wild, raw energy that already burned beneath the surface. Can you see the difference between that and chasing perfection? Real photography isn’t about perfect shots; it’s about pulling something out that hits you in the gut, leaves a scar. That’s what I aim to do.

Do you think A Place to Bury Strangers wanted ‘safe’? Chaos. Intensity. Those were the things they wanted to bring out, and that’s what we delivered. Do your visuals do that for you? Professional photography should know when to break rules and when to embrace flaws because clean lines and polished nonsense won’t make you memorable. The images should hit hard—like your sound.

Without that intense focus, what’s left of your identity? If you don’t control your image, who will? Your brand deserves that same reckless, raw attention you give your music. Working with a photographer and designer who understands the chaos, the imperfections, and the essence means your message stays loud and clear.

Ready to create something unforgettable?

Book a consultation: https://www.davypelletier.co.uk/contact